WELCOME TO MY FRACTIONAL CMO AND SO MUCH MORE
A fractional Chief Marketing Officer (CMO) with a diverse background in creative direction, public relations, and media production, as well as a track record in optimizing intellectual property, can be particularly valuable for certain types of brands, industries, or organizations.
The versatility and breadth of skills that a fractional CMO with such a background brings are particularly beneficial for organizations that require strategic marketing leadership but may not have the resources for a full-time position. They are especially valuable in industries where branding, creative content, and innovative marketing strategies play a crucial role in business success.
A fractional Chief Marketing Officer (CMO) is a professional who offers their expertise and services as a CMO to a company on a part-time or limited basis. This concept is particularly popular among small to medium-sized businesses that need senior-level marketing leadership but don’t have the resources or the necessity to hire a full-time CMO.
The need for fractional Chief Marketing Officers (CMOs) is becoming a significant trend, particularly as the business and marketing landscape continues to evolve rapidly.
The cost comparisons between a full-time Chief Marketing Officer (CMO), an outsourced agency, and a Fractional Creative CMO can vary significantly based on a variety of factors including the size and industry of the business, the specific needs and scope of work, and the experience level of the professionals involved. :
Full-Time CMO
The cost of a full-time CMO can be quite high, particularly for an experienced individual. This typically includes a substantial base salary along with benefits, bonuses, and other compensation. According to various industry sources as of my last update, the average annual salary for a CMO in the United States ranges from $150,000 to over $300,000, not including additional costs like benefits, bonuses, and stock options.
Employing a full-time CMO also involves overhead costs such as office space, equipment, and HR-related expenses. Hiring a full-time CMO is usually a long-term commitment and is more suitable for businesses with a stable and consistent need for high-level marketing leadership.
Outsourced Agency
Agencies typically charge based on the scope of work. This can range from hourly rates to fixed project fees, or a retainer model. The costs can vary widely based on the agency’s prestige, size, and the specific services provided.
Project or Retainer Based: Some businesses may find it cost-effective to hire an agency for specific projects. However, retainers can be expensive, often ranging from $10,000 to $50,000 per month or more, depending on the agency’s size and the services provided.
Agencies offer a wide range of services and expertise, but this comes at a premium. They are a good option for businesses needing a full suite of marketing services without hiring an in-house team.
The My Fractional CMO Difference
Founder |
My Fractional CMO Platfom
Our solution is a Fractional CMO practice that provides high-level expertise at a fraction of the cost of a full-time executive that includes combining CMO work and leadership with proven creative direction and development as well as significant PR experience and capabilities, all rolled in to a single resource. budget and desired outcomes.
We offer a comprehensive, unique, plug and play solution that knows first hand how to get things done.
We’re more cost-effective for businesses that do not require or cannot afford a full-time CMO. The costs can vary but are generally significantly lower than a full-time CMO, often ranging from the initial $3,500 IPO Road Map then either per prepackaged options or $3,000 to $10,000 per month, plus any pre-approved in advance related expenses, generally from one to three month contracts depending on the hours and level of involvement required.
The rise of fractional CMOs is being driven by several factors
Changing CMO Role Dynamics
There’s a notable shift in the tenure and expectations of CMOs. The median tenure of CMOs has decreased from 43 months (between 2020 and 2022) to 35 months, with a significant percentage of CMOs being replaced annually. This trend indicates a growing preference for more flexible and adaptable marketing leadership models.
Adoption of Fractional Executives
The adoption of fractional executives, including CMOs, is expanding faster than anticipated. A significant percentage of marketing leaders are now leveraging flexible, on-demand talent for strategic priorities, with expectations that enterprise adoption of such models will rise considerably in the near future.
Skill Gaps and Technological Advancements
The complexity of modern marketing, characterized by data-driven strategies and technological advancements, is creating skill gaps in traditional marketing teams. Fractional CMOs, with their specialized skills and experience, can effectively bridge these gaps.
Financial and Strategic Flexibility
The fractional CMO model is particularly appealing to small and medium-sized businesses due to its cost-effectiveness. It allows these businesses to access top-tier marketing expertise without the full financial commitment of a full-time executive.
Impact on Business Growth:
Fractional CMOs can have a substantial impact on various business aspects, including enhanced brand positioning, increased ROI, customer-centric strategies, and navigating digital transformation. Their broad experience and fresh perspective align marketing efforts with overall business goals, driving strategic growth.
Who Will Benefit From Working With Us
If you are a Startup and/or a Small Businesses with limited budgets and cannot afford a full-time CMO. This fractional CMO platform can provide you with the strategic expertise needed for market entry and brand building without the cost of a full-time executive.
If you are a Growth-Stage Company in a growth phase you can leverage a fractional CMO’s experience to scale your marketing efforts effectively and to navigate the complexities of a rapidly evolving market.
If you are in a creative Industry such as media, entertainment, digital content creation, and advertising can benefit greatly from a CMO with a strong creative and PR background.
If you are a Technology Firm especially those developing new and innovative products, can use the expertise of a seasoned CMO to effectively communicate complex products to the market and build a strong brand narrative
If you are a Brand in the consumer goods sector, especially those with a variety of products or those looking to revitalize their brand, can benefit from a CMO skilled in leveraging intellectual property and creative marketing.
If you are an E-commerce Platform you should know the dynamic and competitive nature of e-commerce requires innovative marketing strategies and efficient use of resources, something a seasoned fractional CMO can offer.
If you are a Non-Profit Organization with limited budgets can utilize a fractional CMO to maximize their reach and impact through strategic marketing and PR campaigns
If you are an Organizations Undergoing Transformation looking to rebrand, enter new markets, or undergo a digital transformation can benefit from the strategic direction and innovative thinking of an experienced CMO..
If you are a Cultural and or an Artistic Organization such as a Museum, gallery, and performance group you can benefit from a fractional CMO’s ability to create compelling narratives and public engagement strategies
If you are an Educational Institution and or an EdTech Company we can help you by leveraging our fractional CMO’s expertise to enhance their marketing strategies, particularly in student recruitment and program promotion
If you are a Lifestyle and/or a Luxury Brand you often require a sophisticated marketing approach that a CMO with extensive experience in creative and luxury branding can provide.
If you are a Healthcare and or Biotech company you can benefit from a fractional CMO’s ability to communicate complex information in a consumer-friendly manner and to handle sensitive PR matters effectively.
In essence, the fractional CMO model is gaining traction as businesses seek agile, specialized, and cost-effective leadership solutions in a rapidly changing market. This trend reflects a broader movement towards flexible, data-driven, and strategically focused executive roles that can adapt to the dynamic needs of modern businesses
Here are some key aspects of a fractional CMO:
Part-Time Engagement: Unlike a traditional CMO, a fractional CMO works for a fraction of the time. This could be a few days a week, a certain number of days per month, or on a project basis.
Strategic Focus: They bring in high-level strategic thinking, offering insights and directions on the company’s marketing strategy, brand positioning, customer engagement, digital strategy, and more.
Cost-Effective: Hiring a fractional CMO can be more cost-effective for companies that cannot afford or do not need a full-time executive. It allows businesses to have access to senior marketing expertise without the full-time salary and benefits package that a traditional CMO would require.
Flexibility: This role offers flexibility to both the company and the professional. Businesses can scale up or down the services based on their needs, and professionals can work with multiple clients, bringing in diverse experiences.
Implementation and Oversight: While the primary role is strategic, fractional CMOs often oversee the implementation of marketing strategies, working with the existing marketing team or external agencies.
Broad Experience: Fractional CMOs typically have a wealth of experience in various industries and types of businesses, which can provide valuable insights and fresh perspectives to the company they serve
Adaptability: They are expected to quickly understand and adapt to the company’s culture, market, and specific challenges, providing tailored advice and strategies.
So, our definition of a basic fractional CMO is a part-time executive who provides strategic marketing leadership to a company without the long-term commitment or cost of a full-time chief marketing officer. This role is ideal for organizations that need strategic marketing guidance but are not in a position to bring on a full-time senior executive.
Our boutique practice combines the above with a unique, highly skilled, proven mix of art direction, creative executions along with journalistically should media and PR solutions that rock both earned and non-earned media, improving your acquisitions cost, sending more profitability to you bottom line, increasing your valuation, all from a single source.
Immediate Implementation
Since the outsourced team is plug and play, they can start implementing strategies and campaigns almost immediately after onboarding. This agility can speed up your marketing efforts, helping you stay competitive and responsive to market changes.
Expertise and Experience
A top marketing outsource likely has a team of experienced professionals who specialize in various aspects of marketing, including strategy, content creation, social media, SEO, PPC, etc. This brings a wealth of knowledge and skills that can help your business navigate complex marketing landscapes.
Cost Efficiency
Outsourcing your marketing efforts can often be more cost-effective than building an in-house team from scratch. You save on recruitment, training, salaries, benefits, and infrastructure costs associated with hiring full-time employees.
Focus on Core Competencies
By entrusting your marketing to experts, you free up your internal resources to focus on core business activities. This can lead to increased efficiency and better allocation of resources.
Access to Technology and Tools
Established marketing agencies usually have access to advanced marketing tools, analytics platforms, and software that might be costly for a small or medium-sized business to acquire on their own.’
Expertise and Experience
A top marketing outsource likely has a team of experienced professionals who specialize in various aspects of marketing, including strategy, content creation, social media, SEO, PPC, etc. This brings a wealth of knowledge and skills that can help your business navigate complex marketing landscapes.
Expertise and Experience
A top marketing outsource likely has a team of experienced professionals who specialize in various aspects of marketing, including strategy, content creation, social media, SEO, PPC, etc. This brings a wealth of knowledge and skills that can help your business navigate complex marketing landscapes.
Scalability: A plug-and-play marketing outsource can easily scale its services up or down according to your needs. This flexibility is particularly valuable during periods of growth or when dealing with seasonal fluctuations.
Fresh Perspectives: External teams can bring fresh and objective perspectives to your marketing strategies. They are not as entrenched in internal politics or biases, which can lead to more innovative and effective campaign
Quick Adaptation to Trends: Marketing agencies often stay updated on the latest industry trends and best practices. They can help your company quickly adapt to changes in consumer behavior, technology, and algorithm updates.
Measurable Results: Reputable marketing agencies focus on data-driven approaches, tracking and measuring the performance of campaigns rigorously. This allows for informed decision-making and the ability to refine strategies based on real-time data.
Reduced Risk: With experienced professionals handling your marketing, the risk of mistakes or missteps is minimized. This is especially important when dealing with sensitive matters like compliance and reputation management.
Access to Diverse Skill Sets: Marketing agencies typically have a diverse team with various skill sets, ranging from graphic design and copywriting to data analysis and marketing automation. This breadth of skills can enhance the quality and diversity of your marketing efforts.
Quality Assurance: Many top-flight marketing agencies have established quality assurance processes in place to ensure that the work delivered meets high standards.
We Focus On Finding And Leveraging Intellectual Property Helping You Build Brand, Create Awareness And Drive Results Like No One Else.
The Benefit of My Fractional CMO Being Both Plug and Play Along With Being Totally Seamless
A top-flight marketing outsource that is “plug and play” can offer several benefits to a company looking to enhance its marketing efforts. The term “plug and play” implies that the outsourced marketing team is ready to integrate seamlessly into your existing operations, requiring minimal setup or adjustments.
Expertise and Experience: A top marketing outsource likely has a team of experienced professionals who specialize in various aspects of marketing, including strategy, content creation, social media, SEO, PPC, etc. This brings a wealth of knowledge and skills that can help your business navigate complex marketing landscapes.
Immediate Implementation: Since the outsourced team is plug and play, they can start implementing strategies and campaigns almost immediately after onboarding. This agility can speed up your marketing efforts, helping you stay competitive and responsive to market changes.
Cost Efficiency: Outsourcing your marketing efforts can often be more cost-effective than building an in-house team from scratch. You save on recruitment, training, salaries, benefits, and infrastructure costs associated with hiring full-time employees.
Focus on Core Competencies: By entrusting your marketing to experts, you free up your internal resources to focus on core business activities. This can lead to increased efficiency and better allocation of resources.
Access to Technology and Tools: Established marketing agencies usually have access to advanced marketing tools, analytics platforms, and software that might be costly for a small or medium-sized business to acquire on their own.’
Scalability: A plug-and-play marketing outsource can easily scale its services up or down according to your needs. This flexibility is particularly valuable during periods of growth or when dealing with seasonal fluctuations.
Fresh Perspectives: External teams can bring fresh and objective perspectives to your marketing strategies. They are not as entrenched in internal politics or biases, which can lead to more innovative and effective campaign
Quick Adaptation to Trends: Marketing agencies often stay updated on the latest industry trends and best practices. They can help your company quickly adapt to changes in consumer behavior, technology, and algorithm updates.
Measurable Results: Reputable marketing agencies focus on data-driven approaches, tracking and measuring the performance of campaigns rigorously. This allows for informed decision-making and the ability to refine strategies based on real-time data.
Reduced Risk: With experienced professionals handling your marketing, the risk of mistakes or missteps is minimized. This is especially important when dealing with sensitive matters like compliance and reputation management.
Access to Diverse Skill Sets: Marketing agencies typically have a diverse team with various skill sets, ranging from graphic design and copywriting to data analysis and marketing automation. This breadth of skills can enhance the quality and diversity of your marketing efforts.
Quality Assurance: Many top-flight marketing agencies have established quality assurance processes in place to ensure that the work delivered meets high standards.
Our Basic Road Map Process Is A Six Sigma Certified Mashup Start To Creative To PR To Results Oriented Finish
Six Sigma is a methodology that focuses on process improvement and reducing variability to achieve high levels of quality and efficiency in various business processes. It originated in the manufacturing industry but has been adapted and applied to various sectors, including marketing and creative processes. In the context of marketing and creative processes, achieving Six Sigma levels typically involves minimizing defects, errors, and variations to enhance the quality and effectiveness of campaigns and projects.
The standard measure of Six Sigma quality is the Defects Per Million Opportunities (DPMO). It represents the number of defects per one million opportunities within a process. Each “opportunity” refers to a chance for a defect to occur. The higher the sigma level, the fewer defects occur.
Keep in mind that achieving Six Sigma levels might be more challenging in creative processes compared to more structured processes due to the inherently subjective and artistic nature of creative work. However, the principles of process improvement and quality control can still be applied to enhance the efficiency and effectiveness of creative projects and so we do.
Creative That Not Only Connects But Rocks The House Every Time Or We Don’t Use It
We’re An Inclusive, Single Solution, Boutique That Combines More Than 35 Plus Years Of Proven Experience NY2LA That Gives You A Competitive Edge Without Mortgaging Your Future Or Spending More Than You Should
A Unique, Highly Skilled Proven Mix of Creative Solutions and Journalistic Sound PR Solutions That Rocks Earned Media, Improves Acquisition Costs and Sends More Profitability To Your Bottom Line Increasing Your Valuation
We’re A Plug And Play, Agnostic, Special Kind of Behind The Scene Force To Solve, Sell and Succeed
It All Starts With A Story
We’re An Inclusive, Single Solution, Boutique That Combines More Than 35 Plus Years Of Proven Experience NY2LA That Gives You A Competitive Edge Without Mortgaging Your Future Or Spending More Than You Should
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A Unique, Highly Skilled Proven Mix of Creative Solutions and Journalistic Sound PR Solutions That Rocks Earned Media, Improves Acquisition Costs and Sends More Profitability To Your Bottom Line Increasing Your Valuation
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
We’re A Plug And Play, Agnostic, Special Kind of Behind The Scene Force To Solve, Sell and Succeed
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Why Our Clients,JV Partners, Friends and Organizations Love Us
“wicked smart….”
“Like no one else, Jeff has an innate ability to identify important strategic alliances and to convert them into scalable business opportunities. Jeff’s enthusiasm, creativity and polished communication skills have served him and the organization’s he has worked with well with new revenue and profit streams and sustainable growth.”
“ … very professional, smart, passionate, dedicated, loyal, hands-on positive individual with deep understanding of Marketing and Sales tactics and strategy. Jeff knows how to get the job done quickly and effectively.”
We’re An Inclusive, Single Solution, Boutique That Combines More Than 35 Plus Years Of Proven Experience NY2LA That Gives You A Competitive Edge Without Mortgaging Your Future Or Spending More Than You Should
“Jefferey understands the value of building a brand. By combining common sense, traditional broadcast mediums and the latest in social media technology, Jeff is a visionary brand builder. His passion and commitment are a great asset to us and he’s a joy to work with.”
“… if was quickly apparent that he thinks big. He’s creative, dynamic and tireless. Jeff’s a great presenter; and he excels at creating more than expected. If these qualities match your requirements, you should put Jeff Cornett on your short list.”
A Unique, Highly Skilled Proven Mix of Creative Solutions and Journalistic Sound PR Solutions That Rocks Earned Media, Improves Acquisition Costs and Sends More Profitability To Your Bottom Line Increasing Your Valuation
“ Jeff is what I would refer to as a fertile mind. The name of the game in his business is understanding both the client and the world outside that client. He has a profound creative spark, is very well connected and is ambitious for the client as well as for his own business.”
We’re A Plug And Play, Agnostic, Special Kind of Behind The Scene Force To Solve, Sell and Succeed
“… lost count of the number of times Jeff has actively gone out and either created surveys to learn EXACTLY what the customer wants (not what we THINK they want) or built relationships with others who have similar goals but don’t compete with us.”
Let's Have A Conversation To See If There's A Fit
Grab a cup of your favorite brew and set a no-pressure conversation to see if there’s a fit with what I do and what you have interest in or a need for art, creative direction or services and/or for me to to get to know you.
Address
469 West Huron, Suite 1801
Chicago, IL 60654
Phone
(917) 868-8545